Georgia Boot has been making America’s hardest working boots for more than 80 years. The iconic company was founded in Atlanta, Georgia way back in 1937 and rose to success on the back of its quality work boots that were renowned for their superior durability. In the early 1990s, Georgia Boot added a new level of comfort to its popular work boots with the introduction of new Comfort Core technology, which gave their durable work boots the comfort and performance of an athletic sneaker. The company also enjoys a rich history in motor sports and has sponsored NASCAR events along with several successful race teams.